MASTER'S IN BUSINESS ADMINISTRATION (MBA)

• Individuals who wish to receive training in Business Administration in order to manage and lead organizations of all types.

• Professionals in the field of Business Administration who are interested in advancing to managerial or executive positions within an organization.

• Individuals seeking to update their knowledge of business management in both national and international contexts.

• Develop the ability to analyze, synthesize, and manage business information holistically across economic, technological, and human environments.

• Analyze and synthesize relevant information for informed managerial decision-making, ensuring an ethical and socially responsible approach to professional practice, while fostering the capacity for critical reflection and self-assessment, learning from and overcoming mistakes in pursuit of organizational development.

• Formulate functional-level strategies that enable organizations to successfully respond to today’s dynamic business environment, while developing the skills and attitudes required to lead companies, teams, individuals, and business units.

• Analyze, evaluate, and synthesize the economic and financial position of the firm. Understand and plan appropriate tools and criteria for market selection, product development, distribution strategy, pricing, and sales communication in modern productive organizations.

• Equip participants with the ability to develop key managerial competencies, providing them with an integrated and comprehensive perspective on general management and the role of the firm within its broader environment.

• Broaden participants’ perspective beyond the functional and operational integration of the firm, fostering an understanding of the organization as an integrated system operating in a rapidly changing and complex environment.

• Promote a proactive and initiative-driven approach to the management of business organizations.

• Understand the firm as a core driver of multidimensional value creation.

• Address, from a practical perspective, the study of the accounting cycle as the set of steps followed from the beginning of a fiscal year to its closing, in order to understand the financial and economic functioning of the firm.

• Analyze and synthesize the company’s financial and economic information, including its financial position and performance results, as well as understand how such information is prepared.

• Formulate business diagnoses and action plans based on the analysis of financial and economic information.

• Understand the organization and management of logistics processes within companies in order to develop diagnoses that support the design of strategic improvement plans.

• Understand the applications of new technologies in business across the different areas of the organization.

Salidas Profesionales

• Senior executives and corporate managers.

• Business unit or departmental executives.

• Asset management.

• Marketing and corporate communications.

• Brand management (branding).

• Business development.

• Corporate finance.

• Investment banking.

Plan de Estudios

Course 1. Business Environment and Strategy

• A framework for strategic analysis.

• Analysis of the industry environment, resources, and capabilities.

• Strategy formulation.

• Strategy implementation.

Course 2. Marketing, Sales Management, and Market Research

• Core concepts and foundations of marketing

• Determinants of marketing.

• Market research.

• Market selection and market structures in foreign markets.

• International marketing strategies.

• Communication policy and international positioning.

• Commercial organization and its departments

• New technologies: CRM.

• The sales plan.

• Commerical management control.

Course 3. International Trade

• Theory and practice of international trade in logistics and transport

• Payment and collection methods in economic transactions.

• Financing in international trade.

• Technical barriers in foreign trade.

Course 4. Introduction to Social Media Marketing

• Online marketing strategy derived from the company’s overall strategy.

• Social Media Marketing: definition and new business models.

• Social media and the role of the Community Manager.

• Online corporate reputation.

Course 5. Executive Leadership Skills

• Time management for executives.

• Negotiation.

• Conflict resolution.

• Effective meetings.

• Delegation within the company.

• Teamwork.

Course 6. Corporate Social Responsibility Management

• Corporate social responsibility.

• Corporate image management.

• CSR management models in leading companies.

Course 7. Talent and Human Resource Management

• Management of individual and collective talent.

• Employer branding as a talent attraction strategy.

• Competency-based talent management.

• Strategic human resource management.

• Human resource management.

• Human capital organization.

• Job description, analysis, and evaluation.

• Personnel recruitment and selection.

Course 8. Technology, Systems, and Innovation Management

• ICT in companies.

• New marketing technologies.

• New technologies applied to labor and tax management.

• Application of new technologies in human resource management.

Course 9. Logistics Processes

• Organization and process management.

• Logistics processes: procurement, production, and distribution.

• Time and methods measurement (MTM). Quality management, cost of quality, and related tools.

• After-sales service.

• Reliability and traceability.

Course 10. Financial Management and Financial Statement Analysis

• The financial and economic functioning of the firm.

• Long-term investment decisions.

• Long-term financing decisions.

• Optimal capital structure and dividend policy.

• Working capital and liquidity management.

• Active treasury management: cash management.

• Financing and management of short-term deficits.

• Financial system and financial institutions.

• Financial statements.

• Balance sheet analysis.

• Income statement analysis.

• Working capital analysis and current asset management.

• Analysis using sectoral data.

• Consolidated financial statement analysis.

Course 11. Research Preparation

• Scientific research.

• Types of research and research designs.

• Research methods.

• Research techniques.

• Problem definition and development of the theoretical framework.

• Hypothesis formulation and sample selection.

• Data collection and data analysis.

• Preparation of a research project.

• Formal and structural aspects of a doctoral dissertation.

• Statistical software: SPSS.

Course 12. Degree Completion Seminar

Research Areas:

Research Area 1: Entrepreneurship and the creation of new companies (start-ups). Determinants of success and failure. Entrepreneurship in industrial firms. International comparisons of company creation from a legal perspective. The entrepreneurial profile. Public aid, subsidies, and financing for business creation in different countries. Venture capital, business angels, and seed capital.

Research Area 2: Organizational innovation in companies. New management styles in organizations. Competency-based management. Project management. Organizational change. Corporate sustainability. Knowledge management and intellectual capital.

Research Area 3: Strategies for the acquisition, protection, and exploitation of technology. Innovation management within firms.

Research Area 4: Social responsibility. International comparisons of corporate social responsibility. Impact of CSR management on companies and their environment.

Research Area 5: Online sales. The benefits of social media management in companies. New business opportunities on the internet. E-commerce and digital marketing. Market research. Interdisciplinary research on the functioning of the economic system and consumer behavior. Corporate communication. Innovation in marketing. Internal marketing in organizations. Development of a marketing plan for the relaunch of a sector or a company in crisis. SWOT analysis of a sector or comparative SWOT analyses of companies competing within the same sector.

Research Area 6: Strategic Management of Firms. Resources, capabilities, and competitive environment. Business strategy. Internationalization and multinational enterprises.

Research Area 7: New governance protocols for family businesses.

Research Area 8: Logistics. Supply chain and distribution management. Outsourcing. Servitization. Operations management.

Research Area 9: Quality management. European, American, and Asian models for quality excellence and comparative analysis among them.

Research Area 10: Economics and finance. Financial products and innovation in financial instruments. Company valuation from a financial perspective. Financial risk measurement models in firms. Economic valuation of companies. Studies for stock market listings. Liquidity management planning in firms. Comparative analysis of financial statements of representative companies within the same sector. Financial measures for companies in crisis. Innovation in corporate financing.

Itinerario Académico

Semestre 1

Course 1. Business Environment and Strategy

• A framework for strategic analysis.

• Analysis of the industry environment, resources, and capabilities.

• Strategy formulation.

• Strategy implementation.

Course 2. Marketing, Sales Management, and Market Research

• Core concepts and foundations of marketing

• Determinants of marketing.

• Market research.

• Market selection and market structures in foreign markets.

• International marketing strategies.

• Communication policy and international positioning.

• Commercial organization and its departments

• New technologies: CRM.

• The sales plan.

• Commerical management control.

Course 3. International Trade

• Theory and practice of international trade in logistics and transport

• Payment and collection methods in economic transactions.

• Financing in international trade.

• Technical barriers in foreign trade.

Course 4. Introduction to Social Media Marketing

• Online marketing strategy derived from the company’s overall strategy.

• Social Media Marketing: definition and new business models.

• Social media and the role of the Community Manager.

• Online corporate reputation.

Course 5. Executive Leadership Skills

• Time management for executives.

• Negotiation.

• Conflict resolution.

• Effective meetings.

• Delegation within the company.

• Teamwork.

Course 6. Corporate Social Responsibility Management

• Corporate social responsibility.

• Corporate image management.

• CSR management models in leading companies.

Course 7. Talent and Human Resource Management

• Management of individual and collective talent.

• Employer branding as a talent attraction strategy.

• Competency-based talent management.

• Strategic human resource management.

• Human resource management.

• Human capital organization.

• Job description, analysis, and evaluation.

• Personnel recruitment and selection.

Semestre 2

Course 8. Technology, Systems, and Innovation Management

• ICT in companies.

• New marketing technologies.

• New technologies applied to labor and tax management.

• Application of new technologies in human resource management.

Course 9. Logistics Processes

• Organization and process management.

• Logistics processes: procurement, production, and distribution.

• Time and methods measurement (MTM). Quality management, cost of quality, and related tools.

• After-sales service.

• Reliability and traceability.

Course 10. Financial Management and Financial Statement Analysis

• The financial and economic functioning of the firm.

• Long-term investment decisions.

• Long-term financing decisions.

• Optimal capital structure and dividend policy.

• Working capital and liquidity management.

• Active treasury management: cash management.

• Financing and management of short-term deficits.

• Financial system and financial institutions.

• Financial statements.

• Balance sheet analysis.

• Income statement analysis.

• Working capital analysis and current asset management.

• Analysis using sectoral data.

• Consolidated financial statement analysis.

Course 11. Research Preparation

• Scientific research.

• Types of research and research designs.

• Research methods.

• Research techniques.

• Problem definition and development of the theoretical framework.

• Hypothesis formulation and sample selection.

• Data collection and data analysis.

• Preparation of a research project.

• Formal and structural aspects of a doctoral dissertation.

• Statistical software: SPSS.

Course 12. Degree Completion Seminar

Research Areas:

Research Area 1: Entrepreneurship and the creation of new companies (start-ups). Determinants of success and failure. Entrepreneurship in industrial firms. International comparisons of company creation from a legal perspective. The entrepreneurial profile. Public aid, subsidies, and financing for business creation in different countries. Venture capital, business angels, and seed capital.

Research Area 2: Organizational innovation in companies. New management styles in organizations. Competency-based management. Project management. Organizational change. Corporate sustainability. Knowledge management and intellectual capital.

Research Area 3: Strategies for the acquisition, protection, and exploitation of technology. Innovation management within firms.

Research Area 4: Social responsibility. International comparisons of corporate social responsibility. Impact of CSR management on companies and their environment.

Research Area 5: Online sales. The benefits of social media management in companies. New business opportunities on the internet. E-commerce and digital marketing. Market research. Interdisciplinary research on the functioning of the economic system and consumer behavior. Corporate communication. Innovation in marketing. Internal marketing in organizations. Development of a marketing plan for the relaunch of a sector or a company in crisis. SWOT analysis of a sector or comparative SWOT analyses of companies competing within the same sector.

Research Area 6: Strategic Management of Firms. Resources, capabilities, and competitive environment. Business strategy. Internationalization and multinational enterprises.

Research Area 7: New governance protocols for family businesses.

Research Area 8: Logistics. Supply chain and distribution management. Outsourcing. Servitization. Operations management.

Research Area 9: Quality management. European, American, and Asian models for quality excellence and comparative analysis among them.

Research Area 10: Economics and finance. Financial products and innovation in financial instruments. Company valuation from a financial perspective. Financial risk measurement models in firms. Economic valuation of companies. Studies for stock market listings. Liquidity management planning in firms. Comparative analysis of financial statements of representative companies within the same sector. Financial measures for companies in crisis. Innovation in corporate financing.